UNION JOINTS RESTAURANT GROUP

Marketing Manager | Multi-Concept Food Brand Marketing

Marketing leadership across 12+ hospitality concepts focused on audience growth, campaign execution, and revenue-driven content systems.

Audience Growth + Engagement

• Grew Instagram across 12 accounts by 10K+ followers

• Generated 379K+ TikTok views and scaled account from early-stage to 1K+ followers

• Increased email list from 7K → 21K subscribers with 36% average open rate

Revenue-Driven Campaigns

• Drove $20.1K Thanksgiving campaign (+48% YoY) with $150 ad spend

• Launched “$3 Shake Mondays,” increasing sales from 29 → 50 units per week ($2,750 peak Monday revenue)

• Increased DoorDash sales by 60% through improved food photography and content strategy

• Supported Lincoln Yard menu relaunch, contributing to +30% sales lift

Content + Systems

• Managed content across 12 brands with unified yet unique storytelling across multiple restaurant identities

• Built request systems, content calendars, and Asana workflows to streamline execution

• Led influencer campaigns with 18 creators, generating 225K+ views across platforms

• Revitalized TikTok to 379K+ total views and multiple viral posts

WHOLE FOODS MARKET

Regional Marketing Manager | South Florida Region

Regional marketing leadership across 5 Whole Foods Market locations, focused on store launches, community engagement, and localized campaign execution aligned with national brand strategy.

Marketing Leadership + Store Growth

• Led marketing strategy across 5 stores, managing an 8-person team responsible for local campaigns, launches, and community programs

• Directed flagship Downtown Miami store opening, delivering the highest opening-day sales in the region

• Advanced from store-level marketing into regional leadership overseeing multi-store execution

Campaigns + Community Impact

• Developed and executed localized campaigns for product launches, seasonal promotions, and in-store activations

• Managed hundreds of partnerships with nonprofits and local organizations, including large-scale activations such as SOBE Wine & Food Festival

• Built community-driven marketing programs that strengthened customer engagement and brand loyalty

Brand + Audience Building

• Grew store social presence to 10K+ followers, the highest in the company at the time

• Supported early digital marketing initiatives including social media strategy and local digital campaigns

• Translated national campaigns into localized execution strategies across five store markets