I build marketing strategies, social media systems, and brand storytelling that people actually care about and that drive measurable results.

Over 15+ years, I’ve worked across corporate teams, freelance partnerships, and independent projects, focused on fast-moving environments where clarity, execution, and consistency matter most.

Currently, I lead social and marketing initiatives across a portfolio of hospitality brands at Union Joints. I connect food, community, and storytelling through campaigns, content systems, and hands-on execution.

I balance big-picture strategy with day-to-day implementation. I turn insights into campaigns, use data and tools to refine performance, and keep teams aligned and moving forward.

Scroll down to explore selected work across social media, campaigns, content, and storytelling.