Business Challenge

Supporting 13 restaurant concepts without standardized marketing processes created a reactive environment where planning, approvals, and reporting lacked structure.

Strategic Approach

Building a Scalable Marketing Framework

Developed the department’s first centralized systems for campaign intake, prioritization, approvals, and performance tracking.

Creating Cross-Functional Alignment

Implemented project management workflows through Asana and shared calendars to improve collaboration between marketing, creative, and operations teams.

Establishing Marketing Infrastructure

Created repeatable processes that allowed a small team to support multiple brands while executing larger strategic initiatives.

Business Impact

• Supported 13 brands with a 3-person marketing team

• Shifted marketing from reactive execution to proactive planning

• Created the foundation for larger initiatives including relaunches, seasonal campaigns, and revenue-driving promotions

Key Takeaway

Strong marketing requires systems that allow strategy to scale.

Highlights